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JOE KOZMA

CERTIFIED PERSONAL TRAINER AND SPORTS NUTRITIONIST

OVER 20 YEARS EXPERIENCE

UNIVERSITY OF WISCONSIN FOOTBALL

FORMER COMPETITIVE BODYBUILDER

Joao Neto

(pronounced Joe)

Bio: Joao is nationally certified through International Fitness Professionals Association - I.F.P.A. He has been personal training for 21 years. Joao began his career at the age of 15 at his father's gym (also named Eli's Gym) in Santos, Brazil. One-on-One training was the newest craze at the time and his father was short of staff so he put his son on the floor to put clients through introductory training sessions and before he knew it, he was being requested as their trainer. He would go to school in the morning and ride his bike straight to the gym after school to start training his clientele. He absolutely loved it and knew from the beginning that this was the career that God chose for him.

Joao came to the United States in 1991 with little money and even less knowledge of the English language so he took whatever job he could find to make money to survive. He did everything from dishwashing to roofing but always had the goal in his mind to open his own gym one day. In 2000, after many years of struggling, he was able to open Eli's Fitness Studio in South Florida. It was just himself and one other trainer in a 600 square foot facility. He always had clients flocking to him to train and had everything necessary in his little space but wanted to grow to be able to accommodate more clients and get more people in shape. He has moved twice since then and is now in a 2,000 square foot training facility with everything imaginable to get anyone in the best shape of their life. He also has 8 fantastic trainers that he hand picked available to train at the studio.

Joao's philosophy is simple. If you watch your diet, do cardio and weight train, you will succeed.  He is as disciplined with his own diet and workout routine as he expects his clients to be. He would not expect a client to do something he would not do himself and you can tell by looking at him that his program works. He is definitely not the kind of trainer that doesn't "look" the part. He will not only motivate you with his words, but with his love of training you and his looks don't hurt either.
 

Here's what Joao's clients have to say:

As a busy physician, I never had enough time to dedicate to training. I had all the right or wrong excuses as to why other things in my life were more important than staying physically fit. Once I realized how out of shape I was and how it would impact my health, I attempted to work out on my own but I lacked the structure and guidance to be successful and therefore fail at all of my attempts to implement change, It took the photograph shown here to awaken me to contact Eli's Fitness. Joao Neto has given me the support, motivation and guidance to achieve the results that I have always wanted but was unable to achieve on my own. My waist size has gone from 34 to 29. Now at 50 I feel and look better than I ever had.
Thanks Joao,
Rene A. Poveda M.D.